Door N°
02
·
Fintech app
Tidepool
A banking app that feels like a slow morning.
Client
Tidepool Bank
Role
Lead product designer
Year
2025
The brief
Tidepool wanted a bank that people open on purpose, not out of worry. Their old app shouted balances and warnings at every login.
What we made
We rebuilt the home screen around one calm question: what changed since you last looked? Spending became a tide chart, bills became a gentle queue, and alerts learned to wait until morning.
The outcome
Daily opens went up 38 percent while support tickets about surprise charges dropped by half. People started describing their bank as quiet, which was the whole point.
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